Street-art French Riviera : Le MUR de Mouans-Sartoux by Unwhite it !

Le MUR de Mouans-Sartoux is a project initiated by the association Unwhite it. We offer urban artists, on a regular basis, the opportunity to work on a 2.7m by 6.5m billboard situated Alley Lucie Aubrac, in the heart of the town of Mouans-Sartoux (France / French Riviera)

The origin

The M.U.R. (Modulable, Urban, Reactive) association, founded in March 2003 around the artist Jean Faucheur, is engaged in the promotion of contemporary art and more particularly of urban art. Started in the heart of the 11th district of Paris, the M.U.R. borrows from advertising industry, using it’s format and some of it’s styles. Since then, several towns have developed the format.

Implementation of the project in the French Riviera

Le MUR de Mouans-Sartoux is part of this development and is the twentieth MUR in France and Belgium and the first and only MUR in the Alpes-Maritimes. It will become an essential part of the artistic scene in the region. On a regular basis, the association gives the opportunity to urban artists to express themselves on a ‘billboard’. They produce short-lived artworks that will be covered by another after a few weeks. Each artist is free to use their own techniques, mediums, influences (e.g. Acrylic, ink, aerosol, collages or live performances) which makes it possible for the public to enjoy a wide range of work. As a sort of open-air museum, the MUR will create a bridge between the neighborhood and an artistic approach that is often poorly known: street-art.

The town of Mouans-Sartoux was an obvious choice, given it’s openness to street-art and it’s cultural life, such as the famous Book Festival. Located on Allée Lucie Aubrac in Mouans-Sartoux, the MUR is in the heart of the city and its activities (close to the main car park, bowling alley, La Strada cinema and Aimée Legall school ) which will help it’s promotion throughout the department.